Passionate In Marketing · June 4, 2026
PPMS Group Ropes In Prashant Janadri for Activatr – Distribution Platform for Consumer Brands
PPMS Group joins with Prashant Janadri to launch Activatr, a new distribution and retail-execution platform for consumer brands across India.
Overview
PPMS Group, a rapidly growing retail execution and field marketing group, has joined with Prashant Janadri, co-founder and CEO of Taskmo, for Activatr Worklabs. Activatr is building a distribution intelligence and retail execution platform to power offline expansion for FMCG, D2C, and consumer brands across India. Today, brands expanding offline spend months identifying distributors, building sales teams, managing merchandising operations, and stitching together fragmented systems across DMS, SFA, retail audits, and demand generation — most offline retail operations still run through disconnected workflows.
Key Highlights
- Activatr Worklabs unifies the offline-expansion ecosystem as a technology-led Distribution-as-a-Service and retail intelligence platform.
- Connects brands with distributor networks, enables PSR-led demand generation backed by SFA, and integrates DMS for inventory visibility.
- Delivers warehouse-to-shelf intelligence using real-time retail analytics and execution intelligence.
- Offers three structured go-to-market models — Launch Plan, Growth Plan, and Scale Plan — matched to a brand's offline maturity and expansion goals.
- Backed by PPMS Group, which powers 1.5 million+ monthly store visits across 170,000+ retail locations in 1,200+ towns via its FRAMe and FRAMeIQ platforms.
“Offline retail continues to be the largest growth engine for consumer brands in India, yet the ecosystem remains highly fragmented. With Activatr, our vision is to simplify and accelerate offline expansion by bringing together distribution, demand generation, retail execution, and intelligence on a single platform. Prashant's deep experience in building and scaling technology-led businesses makes him the ideal leader to help us create a category defining solution for brands looking to scale across India.”
Mahimm Gupta, Director, PPMS Group
About Activatr
Activatr Worklabs is building a distribution intelligence and retail execution platform to power offline expansion for FMCG, D2C, and consumer brands across India — unifying distributor networks, PSR-led demand generation, DMS-based inventory visibility, and warehouse-to-shelf retail analytics on a single, technology-led Distribution-as-a-Service platform. Activatr is available at www.goactivatr.com.
About PPMS Group
PPMS Group is a leading retail merchandising and field execution company in India, powering around 1.5 million+ monthly store visits across 170,000+ retail locations and operations spanning 1,200+ towns. Its proprietary FRAMe and FRAMeIQ platforms combine geofencing, geotagging, route optimization, AI-powered image recognition, retail analytics and predictive intelligence to generate real-time insight into on-shelf availability, share-of-shelf, planogram compliance and promotional visibility. PPMS Group's ecosystem also includes 3 Point Human Capital (frontline staffing), Redipae (loyalty and fintech platform), and Vendo (on-demand retail execution).
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