PLATFORM / RETAIL INTELLIGENCE
Every shelf, every store,
visible from your desk.
Continuous store-level intelligence for consumer brands: photo-verified audits, shelf-share tracking, competitor moves, and a living census of the outlets that matter to you — refreshed by field teams, not annual reports.
Overview
Brands fly blind between distributor claims and quarterly agency audits. Retail Intelligence closes that gap with a continuous feed of what shoppers actually see: is the product present, priced right, placed well, and beating the brand next to it?
RETAIL AUDITS
Photo-verified store audits, on demand.
Standardized audit flows capture availability, pricing, planogram compliance, and expiry — every answer backed by geotagged, timestamped photos. Schedule recurring waves or trigger one-off checks in specific markets.
- Geotagged photo evidence on every response
- Custom audit questionnaires per channel
- Results on your dashboard within 48 hours
SHELF VISIBILITY
Measure share of shelf, not share of opinion.
Track facings, placement quality, and POSM presence across stores and time. See where you're losing the eye-level battle and quantify visibility gains after every trade-marketing spend.
- Share-of-shelf trends by market and channel
- Eye-level and end-cap placement tracking
- Before/after measurement for visibility drives
COMPETITOR TRACKING
Know competitor moves the week they happen.
Field visits log competitor pricing, new launches, schemes, and shelf presence alongside your own data. Get alerts when a competitor's promotion hits your top outlets.
- Competitor price and scheme capture
- New-launch detection in your territories
- Alerts on competitor activity in priority stores
RETAIL CENSUS
A living map of your addressable universe.
Beyond your billed outlets sits the universe you haven't reached. Our rolling retail census profiles outlets by type, size, category throughput, and current brand stocking — the raw material for every expansion decision.
- Outlet profiles: type, size, categories, brands stocked
- Continuously refreshed, not annual snapshots
- Feeds Territory Mapping and Store Scoring directly
PLATFORM / RETAIL INTELLIGENCE
How it works
Define
Pick markets, channels, and the questions you need answered.
Deploy
Trained field teams execute audit waves on standardized flows.
Verify
Every data point is photo-verified and QC-checked.
Decide
Dashboards, alerts, and exports land in your team's hands in 48 hours.
Proof
“For the first time our trade-marketing spend had a before-and-after picture.”
Category Lead
Category lead · Beverage brand (pending approval)
PLATFORM / RETAIL INTELLIGENCE
Works with
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